• Solutions Marketing Manager, EMEA

    Location UK-Bourne End
    Job ID
    46043
    Function
    Marketing
  • Overview

    Zebra Technologies is a global leader within the High-Technology arena.  With the most recognized brand in the Enterprise Asset Intelligence  industry and the most complete product line, Zebra is dedicated to transforming our clients’ business through innovative products, reliable services and – most importantly – our committed employees.  Our solutions are used to improve business processes, increase productivity, improve quality, lower costs and strengthen security.  For more details, please our website www.zebra.com

     

    We're looking for a hands-on, execution focused marketing professional with experience in a multi-faceted solutions or vertical market orientated organisation.  Zebra Technologies is a channel orientated business; our marketing team works to enable our partners and our sales teams with a wide variety of materials contextualised to our vertical markets like retail, manufacturing, T&L, healthcare. 

     

    Responsibilities

    • Lead development of Regional GTM Strategy along with vertical sales leadership, including reputation, demand creation, sales / channel enablement and market intelligence tactics
    • Contribute to Global Solutions Marketing strategy to ensure regional view is correctly represented in upstream global marketing efforts.
    • Orchestrate the execution of a successful annual GTM Strategy across multiple functions; marketing, sales, business intelligence, strategy and services
    • Accountable for overarching ‘storytelling’ and content development, particularly high value CTA assets for thought leadership, lead generation and account based marketing programs.
    • Work with a cross functional virtual team of direct reports to ensure coverage of verticals, products and audience priorities.
    • Build & Nurture a thought leadership program that contributes to reputation and customer reference pipeline to support.
    • Inherent interest in vertical relevant products to work conjointly with product marketing to execute product initiatives and projects
    • Comprehensive regional GTM marketing plan – annual, quarterly
    • Solution pipeline, revenue – marketing influenced & driven
    • Successful seller adoption of enablement materials
    • Thought leadership/Reputation, Customer Reference Pipeline

    Qualifications

    • Vertical / Solutions marketing professional with proven experience in marketing in a channel orientated B2B technology environment
    • Retail sector marketing experience advantageous
    • Bachelor’s degree, ideally in a business or marketing discipline or commensurate experience
    • Ideally Chartered Institute of Marketing Diploma / Professional certification or actively working towards
    • Excellent written and verbal English with strong presentation and communication skills 
    • The role will be Bourne End (UK) office based and the candidate must be able to travel (domestically and international) as and when required (limited)

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