• Solutions Marketing Advisor, Retail & Healthcare - EMEA

    Location UK-Bourne End
    Job ID
    53621
    Function
    Marketing
  • Overview

    Zebra Technologies is a global leader within the High-Technology arena.  With the most recognized brand in the automatic identification industry and the most complete product line, Zebra is dedicated to transforming our clients’ business through innovative products, reliable services and – most importantly – our committed employees.  Our solutions are used to improve business processes, increase productivity, improve quality, lower costs and strengthen security.  For more details, please our website www.zebra.com

     

    OVERVIEW OF ROLE

     

    We’re looking for an action orientated, creative and analytical marketing professional with a strong results ethos to build and execute the overall marketing plan for Retail in EMEA to establish Zebra’s market and brand leadership and penetrate the market to generate new business.

     

    The role works closely with regional and global stakeholders, coordinating a variety of marketing execution and enablement programs and ensuring that the sales teams (inside, direct & indirect) have the knowledge and tools required to generate opportunities and convert leads to pipeline and closed business.

     

    Responsibilities

    PRINCIPAL RESPONSIBILITIES

     Market Planning

      • In conjunction with the global and regional stakeholders define the regional market opportunity for the Retail verticals and related industry solution sets, analyse potential market segments to identify priority areas for growth
      • Architect the industry solutions plan, influencing the best routes to market, including the major themes that will be communicated into target markets, buyers, industry landscape and key issues
      • Orchestrate the execution of the plan across multiple functions; marketing, sales, business intelligence, strategy and services
      • Contribute to Global Solutions Marketing strategy to ensure regional view is correctly represented in upstream global marketing efforts
      • Support the introduction and ongoing promotion of new Intelligent Edge solutions into the market
      • Be agile and responsive to analyse and support requests from the field, including looking to replicate best practice

     

    • Subject Matter Expertise
      • Accountable for overarching ‘storytelling’ and content development, particularly high value assets for thought leadership, lead generation and account based marketing programs
      • Act as an evangelist for Retail to internal and external audiences to provide expert knowledge to help shape the development of messaging, positioning and content
      • Contribute into the global product and vertical marketing teams to provide input on regional vertical markets including regulatory, economic and social trends.
      • Provide consultancy to support regional requests including assisting with messaging for creation of sales enablement content

     

    • Thought Leadership
      • Generate regular Thought Leadership content vis blogs, bylines, points of view, webinars
      • Influence the Editorial Calendar for Retail
      • Present at external events including Zebra, Partner and 3rd Party conferences and seminars
      • Establish relations with targeted Industry Associations and Influencers

     

    • Demand Generation & Pipeline Acceleration
      • Brief the Demand Centre to develop and execute integrated campaigns that drive measurable lead generation and pipeline acceleration for industry solutions
      • Develop the best possible marketing mix to support EMEA Revenue and Market Share targets made of the right balance of Telemarketing, Events, ABM, Integrated Local and Global Campaigns
      • Influence and coordinate global content including whitepapers, brochures, social media, web pages, webinars and face-to-face events
      • Partner with Field Marketing and Channel Marketing to initiate joint marketing programs. Support bottom up initiatives and advise how they can be integrated within campaign framework.
      • Support the Campaign & Content Managers with comprehensive briefs, messaging themes and vertical strategy for the vertical always-on digital campaigns and nurtures

     

    • Sales & Channel Enablement
      • Develop - and then tell - the industry narrative to both internal and external audiences
      • Lead or influence in the creation of enablement content for direct and indirect sales (playbooks, calling scripts, customer-ready presentations, demos for events)
      • Contextualise solution positioning and messaging for specific vertical markets in EMEA, share industry insights and intelligence to drive sales effectiveness and productivity

     

    • Events /Zebra Experience Centre
      • Provide solutions leadership for major EMEA vertical events including advising on messaging, content, products and demos.
      • Integrate vertical storytelling into the Zebra Experience Centre to enhance customer visits
      • Maintain industry solutions and related training and enablement to optimise usage
      • Lead customer and partner visits and tours, as needed
      • Initiate end-user Industry Solution Days with Sales and Partners

     

    • Case Studies & Customer Testimonials
      • Together with the PR/AR team create, produce and maintain case studies and videos for Retail, acting as a key member of the Global Customer Reference Program
      • Work closely with Sales & Field Marketing to build a continuous pipeline of new success, collaborating with PR, Social and Demand Centre to optimise their impact

     

    • Agency & Budget Management
      • Where appropriate manage external agencies to drive best-in-class outputs
      • Manage activities within budget and timescales
      • Track and maintain budget spend, POs, receipting and supplier invoicing to deadlines and complying with processes and policies 
    • Support other activities as requested

    Qualifications

    ESSENTIAL SKILLS AND ATTRIBUTESBACKGROUND / EXPERIENCE

    • B2B High Tech Marketing Experience
      • Senior marketing professional with 7 years+ in a B2B technology environment
      • Bachelor’s degree, ideally in a science, engineering, business or marketing discipline. CIM or IDM or other recognised marketing qualification a plus
      • Hands-on experience of developing, delivering, managing and measuring marketing programs
      • Demonstrable experience of Industry Marketing and/or Solutions Marketing
      • Strong all-rounder equally accomplished at Strategy, Planning and Execution
      • Understanding of direct sales and indirect channel models, sales enablement and field marketing experience a plus
      • Ability to technically understand how products fit in to create and deliver a solution
      • Demonstrable experience of supporting events and leading Account Based Marketing initiatives
    • Industry knowledge
      • Knowledge and understanding of the retail market
    • Results Oriented
      • Good understanding of Content Marketing, Solution Selling and B2B Buyer Journey
      • Accountable with a strong sense of ownership, committed to achieving high-impact programs and tangible outcomes, ensuring marketing spend drives revenue and brand preference
      • Ability to step back from tactical requests and identify how best to add value and impact
      • Ability to get things done
    • Project Management
      • Solid project management skills and meticulous attention to detail
      • Well organised, able to effectively set own priorities and follow-through on deadlines
      • Proactive, hands-on, able to stay calm under pressure and problem solve on the spot
      • Willing to balance necessary administrative processes with overall program ownership
      • The agility to manage and support multiple projects at any one time
    • Excellent Communicator
      • Strong verbal, written and visual communication skills, able to articulate ideas and concepts
      • Copywriting and editing skills
      • Effective at running virtual and in-person meetings that deliver clear, actionable outcomes
    • Teamwork & Collaboration
      • Collaborative working style, strong team player, desire to add value to Sales, Services & Channel
      • Good interpersonal skills with ability to motivate and influence without authority, striving for a win-win outcome wherever possible
    • Customer Facing
      • Credible evangelist for Zebra’s vertical markets, products and solutions
      • Enjoys being the voice of the company at events and engaging with journalists and influencers
      • Comfortable working directly with strategic clients and channel partners

     LOCATION & TRAVEL

    The role will be based at Zebra’s EMEA Headquarters in Bourne End, Buckinghamshire (UK).

     

    The candidate must be able to travel (domestically and international) as and when required, approximately 15-20% of time.

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